000			01452cam a2200193 i 4500
020			_a9781138776449 (hardback)
020			_a9781138776456 (paperback)
082	0	0	_a302.231 _bJER/S
245	1	0	_aSocial media communication: _bconcepts, practices, data, law and ethics/ _cby Jeremy Harris Lipschultz
260			_aNew York: _bRoutledge, _c2015.
300			_axvi, 251 pages ;
520			_a"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--
650		0	_aSocial Media
650		0	_aDigital Media
650		0	_aOnline Social Networks
650		0	_aSocial Networks
650		0	_aSocial Sciences
942			_cBK
999			_c55798 _d55798