000 00383nam a22001451a 4500
020 _a9781579581725
082 _a659.103
_bJOH/E
245 _aEncyclopaedia of Advertising (vol.3 : P-Z)/
_cby John McDonough (ed.)
260 _aNew York:
_bFitzroy Dearborn,
_c2003.
300 _a1181-1873p.
650 _aAdvertising
650 _aManagement
650 _aTechnology
942 _cBK
999 _c12431
_d12431