Graham Mytton  <br/><br/>
Media audience research:  a guide for professionals/ 
by Graham Mytton, Peter Diem, Piet Hein van Dam 
 - Third edition. 
 - London:  Sage,  2016.  
 - xvi, 281 pages ; 
<br/><br/> Revision of author's Handbook on radio and television audience research. 
<br/><br/><label>ISBN: </label>9789351506430 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media<br/>Social Sciences
<br/><br/><label>Dewey Class. No.: </label>302.207 2  / GRA/M