Buy this book:  studies in advertising and consumption/ 
by Mica Nava (ed.) 
 - London:  Routledge,  1997. 
 - 355p. 
<br/><br/><label>ISBN: </label>9780415141321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Public relation<br/>Management<br/>Technology
<br/><br/><label>Dewey Class. No.: </label>659.104 2  / MIC/B