TY  - BOOK
AU  - Catherine Johnson
TI  - Branding television
SN  - 9780415548434
U1  - 384.550 688 
PY  - 2012///
CY  - New York
PB  - Routledge, 
KW  - Television Broadcasting
KW  - Branding Tevelision
KW  - Television
KW  - Social Sciences
ER  -