Legends in marketing: Jagdish N Sheth (v.8):  relationship marketing/ 
Balaji C Krishnan (ed.) 
 - New Delhi ;  Sage,  2010. 
 - 8 v. : 244p.  ill. 
<br/><br/><label>ISBN: </label>9788132103004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Marketing<br/>Management<br/>Applied Sciences
<br/><br/><label>Dewey Class. No.: </label>658.800 92  / BAL/L.8