TY - BOOK AU - Balaji C Krishnan (ed) TI - Legends in marketing: Jagdish N Sheth (v.7): organizational buyer behavior SN - 9788132103004 U1 - 658.800 92 PY - 2010/// CY - New Delhi PB - Sage KW - Consumer Behavior KW - Marketing KW - Management KW - Applied Sceinces ER -