TY  - BOOK
AU  - Balaji C Krishnan (ed)
TI  - Legends in marketing: Jagdish N Sheth (v.1): consumer behavior: conceptual foundations
SN  - 9788132103004
U1  - 658.800 92 
PY  - 2010///
CY  - New Delhi
PB  - Sage
KW  - Consumer Behavior
KW  - Marketing
KW  - Management
KW  - Applied Sciences
ER  -