Bernard J Mullin Sport marketing/ Bernard J Mullin, Stephen Hardy, William A Sutton - 2nd ed. - Champaign, IL. ; Leeds : Human Kinetics, c2000. - xiv, 441 p. : ill., map, ports. ; Previous ed.: 1993. ISBN: 0880118776 Subjects--Topical Terms: SportsPhysical EducationArts Dewey Class. No.: 796.069 8 / BER/S