TY  - BOOK
AU  - Nancy R Lee
AU  - Philip Kotler
TI  - Social marketing: : influencing behaviors for good
SN  - 9788132110200
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Sage
KW  - Behaviour Modifications
KW  - Social Marketing
KW  - Management
KW  - Applied Science
ER  -