TY  - BOOK
AU  - Charles Forcelville 
TI  - Pictorial metaphor in advertising
SN  - 9780415186766
U1  - 659 
PY  - 1996///
CY  - London
PB  - Routledge
KW  - Advertising
KW  - Applied Sciences
N1  - Charles Forceville
ER  -