Denis McQuail <br/><br/>
McQuail's mass communication theory/ 
by Denis McQuail 
 - 4th ed. 
 - London:  Sage,  2002. 
 - 542p. 
<br/><br/><label>ISBN: </label>9780761965473 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Communication<br/>Sociology<br/>Social Sciences
<br/><br/><label>Dewey Class. No.: </label>302.2  / DEN/M