Philip Kotler <br/><br/>
Marketing management/ 
by Philip Kotler 
 - 10th.  
 - New Delhi:  Prentice-Hall,  2002. 
 - 718p. 
<br/><br/><label>ISBN: </label>9788120316096 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Marketing <br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PHI/M