Handbook of consumer psychology/ 
by Curtis P Haugtvedt (ed.), Frank R Kardes (ed.) and Paul M Herr (ed.) 
 - New York:  Psychology Press,  2008. 
 - 1273p. 
<br/><br/><label>ISBN: </label>9780805856033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Psychology<br/>Marketing<br/>Management<br/>Technology
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / CUR/H