TY  - BOOK
AU  - John Wilmshurst 
AU  - Adrian Mackay 
TI  - The fundamentals of advertising
SN  - 9780750615624
U1  - 659.1 
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Management Advertising
KW  - Advertising
KW  - Management
KW  - Technology
KW  - Applied Sciences
ER  -