John Wilmshurst  <br/><br/>
The fundamentals of advertising/ 
by John Wilmshurst 
 - 2nd ed. 
 - Oxford:  Butterworth-Heinemann,  2002. 
 - 384p. 
<br/><br/><label>ISBN: </label>9780750615624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Advertising<br/>Advertising<br/>Management<br/>Technology<br/>Applied Sciences
<br/><br/><label>Dewey Class. No.: </label>659.1  / JOH/F