TY  - BOOK
AU  - George E Belch
AU  - Michael A Belch
AU  - Keyoor Purani
TI  - Advertising and Promotion: an integrated marketing communications perspectives
SN  - 9781259026850
U1  - 659.1 
PY  - 2015///
CY  - Newdelhi
PB  - McGraw Hill
KW  - Advertising
KW  - Marketing Communication
KW  - Management
ER  -