George E Belch Michael A Belch Keyoor Purani <br/><br/>
Advertising and Promotion:  an integrated marketing communications perspectives/ 
by George E Belch, Michael A Belch and Keyoor Purani 
 - 9th 
 - Newdelhi:  McGraw Hill,  2015. 
 - 1016p. 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing Communication<br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / GEO/A