TY  - BOOK
AU  - Helen Powell (ed.)
TI  - Promotional Culture and Convergence: markets,methods,media/ 
SN  - 9780415672801
U1  - 658.8 
PY  - 2013///
CY  - Oxon
PB  - Routledge
KW  - Internet Advertising
KW  - Interactive Marketing
KW  - Management
ER  -