Promotional Culture and Convergence:  markets,methods,media/  
by Helen Powell (ed.) 
 - Oxon:  Routledge,  2013. 
 - 238p. 
<br/><br/><label>ISBN: </label>9780415672801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet Advertising<br/>Interactive Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / HEL/P