Encyclopaedia of Advertising  (vol.3 : P-Z)/ 
by John McDonough (ed.) 
 - New York:  Fitzroy Dearborn,  2003. 
 - 1181-1873p. 
<br/><br/><label>ISBN: </label>9781579581725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Management<br/>Technology
<br/><br/><label>Dewey Class. No.: </label>659.103  / JOH/E