John V Vilanilam Varghese A K <br/><br/>
Advertising basics/ 
by John V Vilanilam and Varghese A K 
 - New Delhi:  Sage,    
 - 200p. 
<br/><br/><label>ISBN: </label>9788178293301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Management<br/>Technology
<br/><br/><label>Dewey Class. No.: </label>659.1  / JVV/A