| 000 -LEADER |
|---|
| fixed length control field |
00420nam a22001451a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780415903530 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1042 |
| Item number |
SUT/C |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Sut Jhally |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The codes of advertising: |
| Sub Title |
fetishisn & the political economy of meaning in the consumer society/ |
| Statement of responsibility, etc |
by Sut Jhally |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher |
Routledge, |
| Year of publication |
2009. |
| Place of publication |
|
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
225p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Mass Media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |