| 000 -LEADER |
|---|
| fixed length control field |
00490nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781848723061 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.101 9 |
| Item number |
BOB/P |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Bob M Fennis |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The psychology of advertising/ |
| Statement of responsibility, etc |
by Bob M Fennis and Wolfgang Stroebe |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London: |
| Name of publisher |
Routledge, |
| Year of publication |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
438p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Advertising Psychological Aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Consumers Attitudes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Applied Sciences |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wolfgang Stroebe |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |