Buy this book: (Record no. 6366)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00406nam a22001571a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780415141321 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.104 2 |
| Item number | MIC/B |
| 245 ## - TITLE STATEMENT | |
| Title | Buy this book: |
| Sub Title | studies in advertising and consumption/ |
| Statement of responsibility, etc | by Mica Nava (ed.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Routledge, |
| Year of publication | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 355p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public relation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Technology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sree Sankaracharya University of Sanskrit | Sree Sankaracharya University of Sanskrit | 08.01.2015 | 1068.79 | 659.104 2 MIC/B | 037711 | 0.00 | 08.01.2015 | Book |