| 000 -LEADER |
| fixed length control field |
00505cam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| ISBN |
9788132103004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.800 92 |
| Item number |
BAL/L.2 |
| 245 10 - TITLE STATEMENT |
| Title |
Legends in marketing: Jagdish N Sheth (v.2): |
| Sub Title |
consumer behavior: empirical research/ |
| Statement of responsibility, etc |
by Balaji C Krishnan (ed.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication |
New Delhi: |
| Name of publisher |
Sage, |
| Year of publication |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
| Number of Pages |
8 v. :217p. |
| Other physical details |
ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical Term |
Consumer Behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical Term |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical Term |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical Term |
Applied Sciences |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Balaji C Krishnan (ed.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Book |