The fundamentals of advertising/ (Record no. 15195)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00521nam a22002051a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750615624 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | JOH/F |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | John Wilmshurst |
| 245 ## - TITLE STATEMENT | |
| Title | The fundamentals of advertising/ |
| Statement of responsibility, etc | by John Wilmshurst |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford: |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 384p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Technology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Applied Sciences |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adrian Mackay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sree Sankaracharya University of Sanskrit | Sree Sankaracharya University of Sanskrit | 08.01.2015 | 395.00 | 659.1 JOH/F | 027752 | 0.00 | 08.01.2015 | Book |