| 000 -LEADER |
|---|
| fixed length control field |
00612nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781259026850 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
GEO/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
George E Belch |
| 9 (RLIN) |
178083 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Michael A Belch |
| 9 (RLIN) |
178084 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keyoor Purani |
| 9 (RLIN) |
178085 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising and Promotion: |
| Remainder of title |
an integrated marketing communications perspectives/ |
| Statement of responsibility, etc. |
by George E Belch, Michael A Belch and Keyoor Purani |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Newdelhi: |
| Name of publisher, distributor, etc. |
McGraw Hill, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1016p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
178086 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Communication |
| 9 (RLIN) |
178087 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| 9 (RLIN) |
178088 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |