| 000 -LEADER |
|---|
| fixed length control field |
00468nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415672801 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
HEL/P |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Promotional Culture and Convergence: |
| Remainder of title |
markets,methods,media/ |
| Statement of responsibility, etc. |
by Helen Powell (ed.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxon: |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
238p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet Advertising |
| 9 (RLIN) |
177639 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Interactive Marketing |
| 9 (RLIN) |
177640 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| 9 (RLIN) |
177641 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Helen Powell (ed.) |
| 9 (RLIN) |
177642 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |