| 000 -LEADER |
| fixed length control field |
00435nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
8131300390 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
302.231 |
| Item number |
RAM/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Ramanujam R C |
| 9 (RLIN) |
59321 |
| 245 ## - TITLE STATEMENT |
| Title |
Mass communication and its digital transformation/ |
| Statement of responsibility, etc. |
by Ramanujam R C |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Place of publication, distribution, etc. |
New delhi: |
| Name of publisher, distributor, etc. |
APH, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
289p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Mass Communication |
| 9 (RLIN) |
59322 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Digital world |
| 9 (RLIN) |
59323 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Social Science |
| 9 (RLIN) |
59324 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Book |