Graham Mytton
Media audience research: a guide for professionals/ by Graham Mytton, Peter Diem, Piet Hein van Dam - Third edition. - London: Sage, 2016. - xvi, 281 pages ;
Revision of author's Handbook on radio and television audience research.
9789351506430 (pbk. : alk. paper)
Mass Media
Social Sciences
302.207 2 / GRA/M
Media audience research: a guide for professionals/ by Graham Mytton, Peter Diem, Piet Hein van Dam - Third edition. - London: Sage, 2016. - xvi, 281 pages ;
Revision of author's Handbook on radio and television audience research.
9789351506430 (pbk. : alk. paper)
Mass Media
Social Sciences
302.207 2 / GRA/M